PVM
Project ValueManagement
ground D's proprietary five-step value management model for project success.
Managing value changes the outcome
PVM (Project Value Management) is ground D's core methodology that maximizes value across the entire value chain, prioritizing sales revenue and project profit.
From STP strategy grounded in rigorous demand analysis through product, VE, and marketing, we act as coordinator across partners to drive optimal decisions.
5 Steps
01
Ground Valuation
Multi-dimensional site analysis
- Real estate market / development environment analysis
- Site location analysis
- Measuring the general market value of the site
02
Value Positioning
STP strategy through demand analysis
- Demand analysis · SWOT analysis
- Target segmentation and positioning
- Unit mix portfolio and pricing strategy
03
Product Strategy
Planning and refining product direction
- Product element strategy
- Floor plans, façade, landscape, community details
- Common halls, retail, gates, parking planning
04
Value Engineering
Optimal cost with buildability in mind
- Efficient parking and structural VE
- Rational finishing material selection
- Construction cost optimization
05
Value Marketing
Delivering the product effectively
- Marketing concept and USP analysis
- Advertising and promotion strategy
- Rational marketing budget planning