ABOUT
A group of specialistsbuilt on trust
As both developer and consultant, ground D leads the full cycle of residential development.
PHILOSOPHY
Project Value Management
As a Residential Property Developer, ground D has built its own PVM (Project Value Management) model on deep know-how across mixed-use, complex development, and premium residential products.
With differentiated capabilities in business, product, and marketing planning, we are a group of specialists who maximize project value and earn the trust of our clients.
LEADERSHIP
Leadership proven by experience
CEO
Jaekyung Park
President & CEO
- B.A. in Business Administration, Yeungnam University
- M.A. in Real Estate (Construction & Development), Konkuk University
- Army First Lieutenant, completed service (ROTC 39th)
- 15 years at Daelim Industrial (DL E&C)
- (Current) CEO of ground D, Holdings, Asset, Stay & Let Eat Be
Group Structure
ground D Group comprises seven affiliates spanning development, operation, and investment.
Real Estate Development
ground D Inc.
Residential planning, development & consulting firm
ground D Holdings
Believe Heritage developer
ground D Stay
Han Suite Seoul developer
ground D Housing
Small-scale residential development & sales
Lifestyle Development
ground D Asset
Han Suite Seoul & Jongno (boutique hotel) operator
Let Eat Be
Premium egg-tart dessert café operator — Gwanghwamun & Cheonggyecheon (2nd store)
Investment
ground D Leisure
Pohang Guryongpo golf course development investment
History
- 2017ground D founded; began real estate development & consulting
- 2019Believe Sky & Premier consulting in Daegu; Heritage development launched
- 2020PM for Believe Paragraph Haeundae serviced residence
- 2021Believe Heritage (Daegu Suseong) broke ground
- 2022PM for Seoul Garden Hotel mixed-use redevelopment
- 2023Believe Heritage completed
- 2025Launched Han Suite Seoul (boutique hotel) & Let Eat Be (dessert café)
- 2026Founded ground D Housing; entered small-scale residential development