Development
Believe Heritage
Suseong-gu, Daegu
Our own development positioned as the finest residence in Suseong-gu — with specialized façade, community, and F&B retail.
Completed 2023.06
PROJECTS
Proven by results
Development, consulting, and operating content — ground D's signature projects.
Consulting & PM
Believe Paragraph Haeundae PM
U-dong, Haeundae-gu, Busan
Repositioning of a serviced residence (164 compact + 120 mid-large units) with membership, operation, and serviced-residence brand strategy.
Sold out 2020
Consulting & PM
Seoul Garden Hotel — PM
Dohwa-dong, Mapo-gu, Seoul
Urban redevelopment. Optimal ratio simulation across residential, hotel, and retail, plus Garden Bricks BI development.
2021 ~ ongoing
Development
Believe Premier PM
Samdeok-dong, Jung-gu, Daegu
Premium urban mixed-use. Positioning and pricing strategy from our market analysis model, with high-price-zone regulation strategy.
Sold out 2019.12
Consulting & PM
Believe Sky PM
Gamsam-dong, Dalseo-gu, Daegu
Premium mixed-use. Mid-to-large unit portfolio proposal, demand-driven product content, and sales marketing strategy.
Sold out 2019.01
Development
Han Suite Seoul
Bukchang-dong, Jung-gu, Seoul
A family boutique hotel in a remodeled 1960s building — one 66㎡ suite per floor, six rooms in total.
Opened 2025.11
Development
Han Suite Jongno
Yeonji-dong, Jongno-gu, Seoul
A Jongno 5-ga hostel remodeling, with permits in progress. Opening 2026.12.
Opening 2026.12
Consulting & PM
Gangneung Gyeongpo Wellness Hotel — PM
Gyeongpo, Gangneung
Project management for an ocean-view wellness hotel development in Gyeongpo, Gangneung — planning and oversight of a resort-style wellness hotel.
Development PM
Lifestyle
Let Eat Be Gwanghwamun
Gwanghwamun, Jongno-gu, Seoul · Sejong-daero Daewoo Bldg B1
The first Let Eat Be store — a premium egg-tart-focused K-dessert brand inspired by The Beatles' 'Let It Be'.
Opened 2025.03
Lifestyle
Let Eat Be Cheonggye (SFC)
Cheonggye, Jung-gu, Seoul · Seoul Finance Center B2
The second Let Eat Be store, targeting the downtown office district as a hub for brand expansion.
Opening 2026.03
Investment
Pohang Golf Course Investment
Pohang (Guryongpo), Gyeongbuk
Strategic investment in an ocean-view golf course development, growing asset value through ground D Leisure.
Investment · development
Consulting & PM
Believe Nohyeong Marketing
Nohyeong-dong, Jeju
Residential officetel. Phased marketing planning, Believe brand awareness strategy, and control-tower role across partners.
Sales 2018.08
Consulting & PM
Daebang-dong Mixed-Use Planning
Daebang-dong, Dongjak-gu, Seoul
Market analysis. Reshaped a studio-type portfolio into compact two-bedroom apartments, improving NPV by KRW 13.4B.
Business planning
Consulting & PM
Seonhwa-dong Mixed-Use Planning
Seonhwa-dong, Jung-gu, Daejeon
Unit-mix and residential/retail ratio proposal, price-sensitivity-based pricing, and demand-driven product content.
Business · product planning
Consulting & PM
Gayang-dong Premium Mixed-Use Planning
Gayang-dong, Dong-gu, Daejeon
Market-model unit-mix proposal, pricing strategy, and product content across community, parking, and unit finishes.
Business planning
Consulting & PM
Tanbang-dong Premium Mixed-Use Planning
Tanbang-dong, Seo-gu, Daejeon
Site market analysis, demand-based product positioning and concept, and price-sensitivity-based pricing strategy.
Business planning
Consulting & PM
Gwangan-dong Mixed-Use Product Planning
Gwangan-dong, Suyeong-gu, Busan
Demand-based product positioning and concept, with design alternatives driven by marketing selling points.
Product planning